Client Journey Example
From Consultation
to Recognition
See how a 12-month Deluxe partnership transformed Super Highways from a regional contractor into a recognised leader in the UK highways sector.
The Client
Super Highways
Super Highways is a full-service highways contractor delivering traffic management, road marking, surfacing, and infrastructure maintenance across the UK.
Despite excellent work and strong client relationships, they weren't well known beyond their immediate network. They needed consistent visibility to grow.
The Challenge
“We do great work, but nobody outside our existing clients really knows who we are. We wanted to be seen as a leader in the sector, not just another contractor.”
— Managing Director, Super Highways
The Solution
Deluxe Package
A comprehensive 12-month visibility campaign across all HighwaysIndustry platforms.
10 Articles
Branded content
2 Platforms
HI.com & H&C.co.uk
Social Media
Weekly promotion
20 Newsletter
Features per year
Photography
Professional shoots
Video Support
Content creation
Analytics
Quarterly reports
12 Months
Campaign duration
Account Manager
Dedicated support
Consultation
Strategy sessions
The Journey
12 Months of Consistent Visibility
From launch call to sector recognition, here's how we built Super Highways' brand over a year.
Launch
Campaign Kick-Off
Super Highways joins HighwaysIndustry.com with a Deluxe package. We begin with a detailed launch call to understand their business, goals, and story.
We discovered Super Highways had incredible stories to tell - from major motorway projects to community initiatives.
Introduction
Article 1: Company Launch
First feature article published introducing Super Highways to the sector, highlighting their capabilities and approach to highways work.
HighwaysIndustry.com
“Super Highways: Delivering Excellence Across the UK Network”
People
Article 2: Leadership Team
Showcasing the people behind Super Highways. A feature on their leadership team and company culture.
HighwaysIndustry.com
“Meet the Team Driving Super Highways Forward”
Projects
Article 3: Major Project
Feature on a major motorway improvement scheme, demonstrating technical expertise and delivery capability.
HighwaysAndConstruction.co.uk
“Super Highways Completes M62 Junction Upgrade”
Services
Article 4: Traffic Management
Deep dive into Super Highways' traffic management capabilities, showcasing their expertise and equipment.
HighwaysIndustry.com
“Traffic Management Excellence: How Super Highways Keeps Britain Moving”
Innovation
Article 5: Technology & Innovation
Article highlighting Super Highways' investment in new technology and sustainable working methods.
HighwaysIndustry.com
“How Super Highways is Embracing Digital Innovation”
Awards
Article 6: Award Win
Super Highways wins a regional highways award. Coverage before, during, and after the ceremony.
HighwaysIndustry.com
“Super Highways Wins Highways Excellence Award”
Social Value
Article 7: Apprenticeships
Feature on Super Highways' apprenticeship programme and commitment to developing the next generation.
HighwaysIndustry.com
“Building Careers: Inside Super Highways' Apprenticeship Programme”
Charity
Article 8: Charity & Community
Coverage of Super Highways' charity fundraising and community engagement initiatives.
HighwaysIndustry.com
“Super Highways Raises £15,000 for Road Safety Charity”
Growth
Article 9: Contract Win
Major announcement article on Super Highways' expansion and new framework contract win.
HighwaysAndConstruction.co.uk
“Super Highways Secures £10M Framework Contract”
Expertise
Article 10: Thought Leadership
Technical insight piece positioning Super Highways as experts in traffic management innovation.
HighwaysIndustry.com
“The Future of Traffic Management: Insights from Super Highways”
People
Ongoing: Team Recognition
Celebrating long-serving employees and internal promotions - shared via social media throughout the year.
Review
Year-End Review
Campaign performance review and planning session for the year ahead.
Super Highways renewed for a second year, with plans to expand content into video production.
The Results
A Year of Growth
10
Articles Published
Across both platforms
20
Newsletter Features
Each article in 2 newsletters
95K
Article Views
Combined readership
3.2K
Social Engagements
Likes, shares, comments
“Working with HighwaysIndustry.com has transformed how the sector sees us. We're now recognised as a serious player. The enquiries we receive now reference articles they've seen. That's the power of consistent visibility.”
— Managing Director, Super Highways
Content Strategy
Telling the Complete Story
We didn't just write about projects. We showcased every aspect of Super Highways.
What They Do
Project case studies, service capabilities, technical expertise
The People
Leadership interviews, team spotlights, employee stories
Awards & Recognition
Award wins, industry achievements, accreditations
Charity & Community
Fundraising, community projects, volunteering
Social Value
Apprenticeships, local employment, sustainability
Growth & Innovation
New contracts, technology adoption, expansion
12 Months of Content
All Articles Connected
Here's every piece of content published for Super Highways over their 12-month campaign, creating a comprehensive digital presence across the highways sector.
52
Posts shared
3.2K
Engagements
Each article featured in 2 newsletters
20
Newsletter features
16K
Subscribers reached
Total Content Impact for Super Highways Ltd
10
Articles
2
Platforms
20
Newsletter Features
52
Social Posts
95K+
Total Views